福特将正式在华销售林肯 抗衡德国品牌

激光雕刻机 | 2021-05-14

火狐体育-Ford motor co . unveiled details of its plans to sell its premium Lincoln brand to Chinese buyers who equate luxury with german names like Audi and be and be福特汽车公司(Ford Motor Co)公布了面向中国买家的高级林肯汽车销售计划的详细内容,期待这一点,中国买家普遍将豪车与奥迪(Audi)、宝马(BMW)等德国品牌等同。The Dearborn,Mich,Automaker said on Thursday that its plans by 2016 to sell five u . s .-made Lincoln models through 60 dealerships in 50今后,福特期待在中国生产林肯汽车,以便更好地与奥迪、宝马和奔驰(Mercedes-Benz)等市场巨头竞争。

clearly over time as we sell more and more lincolns here we will gradually localize them,Ford chief executive Alan mulaly said at thurs days event福特首席部长穆拉利(Alan Mulally)为回应周四的活动,福特将在中国销售更多林肯汽车,福特将逐步构建林肯汽车的本土化。此次活动在周末开幕的北京国际汽车展前举行。北京国际汽车展仅次于世界第一大汽车市场中国今年举办的汽车展。the first models to come this fall will be the mkz midsize sedan,a competitor to popular german rides such as the Audi a4 or Mercedes c-class And the今年秋季推出的第一款车型是MKZ中型轿车,与奥迪A4或超速C级轿车等热门德国品牌竞争。

此后,福特将销售中型SUV、大型轿车和林肯领航员(Navigator)大型SUV。the aim is to capture buyers like Qin Chao,Who this week inspected navigator SUVs at one of beijings gray-market car lots,Which purchase force福特的目的是寻找更多像陈超(声音)这样的买家。

陈超本周在北京一家汽车会市考察了领航员SUV。汽车灰色市场从海外购买汽车,运往中国销售。35岁的陈超说美国车太费油了。

他还说,中国人只是这个品牌是什么。秦朝在北京经营餐厅。

Lincoln wont present an immediate threat to the top premium brands in China,said Klaus paur,全球头of automotive at research firm Ipsos . imports研究公司IPSOS(IPSOS)全球汽车业务负责人Klaus Paur表示,林肯将立即对中国市场的顶级品牌汽车构成威胁。进口车在中国必须纳税,可以降低售价或切断利润。 Volkswagen AGs Audi,Bmw and Daimler AGs Mercedes-benzmake much of what they sell in China domestically through joint ventures with local as这些公司的数据和管理咨询公司Strategy If you want to get on premium buyers radar screen you need critical mass in terms of on-the-road presence,and that requires localles日产汽车(Nissan Motor Co)Competition is also intensifying . Infiniti plans to introduce to China youth-aimed crossover SUV based on the nhe市场竞争也在激化。

英菲尼迪计划向中国市场引进以日产Juke为基础的面向年轻人的越野车(SUV)。丰田Motor Co的雷克萨斯计划在北京展示第一个小型SUV样品。

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该车型将命名为NX。“美国食品和药物管理局(Fordchina Chief executive John Lawler Said Thursday that Lincolns Will be Competitively Priced with Locally Made Rivals)”。福特中国首席执行官Luo Lixiang Lincoln plans to enhance its appeal by offering a boutique feel in its dealerships . on Thursday,Lincoln executives in Beijing林肯汽车计划制造精致的经销商,以减少魅力。周四,林肯汽车管理人员在北京展示了拥有车房、类似豪华酒店大厅的座位区、“定制工作室”(客户可以在触摸屏桌子上自由选择汽车设备及装修风格套餐)等设施的店铺的设计模式。

lincolns goal is To make The process of buying a car more akin To being fitted for a bespoke shirt or suit . The brand expects dealers To have a team of peoplles林肯的目标是给汽车购买者在服装店里定做衬衫或西服的感觉。林肯期待经销商重组有主持人、专家、技术人员的团队,为顾客选拔车辆,获得全程服务。主持人负责管理,以确保更好的客户关系,专家管理有关车型特性和价格的问题,技术人员管理维修管理。all of this is a departure from the way Lincoln sells vehicles in the u . s .Which is through a long-standing network of independently owned franching这一切都与林肯在美国销售的方式大不相同。

在美国,林肯是通过不存在的独立国家授权经销商网络销售汽车的,该销售点相当要求如何对待客户。但是在中国,福特汽车和林肯可以从一开始就建立零售网络,这是后者的优点。In the U.S .Lincoln sales declined slightly in 2013-a drop of less than 1%,to 81,694-as the brand dealt with the phase out ofla ter this year,the brands sales should jump as it begins selling the mkc,A small cross over 火狐体育直播 built on the same underpinning s as the Ford escape今年年底,MKC车型在美国市场上市,预计林肯汽车销量将迅速增长。林肯MKC是将福特翼虎(在中国被称为六科(Kuga))开发为蓝本的小型越野车,但外形不同。

中国is strategically important because of the size of the market,said matt vandyke,director of global Lincoln . we expect it to be a vetIece of our global sales。林肯全球业务负责人范戴克(Matt VanDyke)回应说,中国市场规模的大使具有最重要的战略意义。他说,预计中国市场将占林肯在全球销售的很大一部分。

At the car market in Beijing,sun Xiaogang,a 29-year-old staffer for a foreign trading company in Beijing,Said he ordered a在北京的一家汽车市场为北京的一家外贸公司工作,孙晓刚说,他的公司有很多美国客户,所以老板想卖掉林肯骑在上面。他还说老板对林肯说这是未入帐的豪华品牌,样子好,空间大,马力足大。Joseph b . white/Mike Ramsey Joseph b .【火狐体育】。

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